Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
Much of the speculation around an "iPad" -- a rumored 10" Apple tablet -- has portrayed it as am Amazon Kindle-killer or a large-screen iPod touch, but there's a strong case that such a product could effectively serve as a replacement for - or more a compelling complement to -- Apple's non-platform sleeper Apple TV.
Apple faces a dilemma in
