Huge expectation that Russia would prove an incredibly lucrative market for Apple’s iPhone have been dashed. Gloomy reports claim Apple’s three carriers there are unable to meet sales quotas, and are receiving a steely response from Cupertino to their requests for subsidies, lower prices or some kind of carrot to win over Russian consumer hearts and minds.
A report reveals Russia’s three major mobile carriers reached a deal with Apple last year that demanded they sell 3.5 million iPhones over two to three yearsbut only 250,000 units shifted in the six months following the product’s introduction into Russia.
Worse, one of the big