27.07.2009 07:20 Uhr, Quelle: Engadget

Apple, record labels reportedly working to spur album sales with interactive goodies

Let's face it, folks -- the CD insert is no longer "the new hotness." And besides, those wacky PDFs included with iTunes album purchases never did much more than take up valuable hard drive space anyway, right?. In an effort to get consumers to stop buying single tracks and start buying more filler entire albums, Apple has reportedly joined forces with EMI, Sony Music, Warner Music and Universal Music Group in a project that's being codenamed "Cocktail." Financial Times is reporting that said initiative is considering adding "interactive booklets, sleeve notes and other interactive features with music downloads," with one executive familiar with the situation saying that "it's not just a bunch of

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