Leave it to a gaggle of brilliant wood science researchers at Oregon State University to figure out that we've been doing this whole "tire" thing wrong for generations now. While studying some uses of microcrystalline cellulose, which can be made easily from practically any type of plant fiber, these Earth-loving gurus discovered that said material could actually improve the efficiency of vehicle tires when used in place of silica. Granted, only about 12 percent of the silica -- which is used as a reinforcing filler in the manufacture of rubber tires -- was swapped out, but the resulting tires gripped just as well in