According to NPD, Apple broke a new record last June in USA by capturing 91% of revenue market share for &,000 + computers segment. Despite the fact that it is 3% more than in May, those figures are puzzling and might push competitors to think twice or start dissecting what is being those numbers.
As mentioned by some analysts, those figures would indicate that recent advertising campaigns from did not really target customers as expected or claimed. It could also define Windows as the OS of cheap and dirty computers? This is for sure not entirely true as some cheap netbooks are not powerful enough to run Vista, or even XP.
We also think that those figures might have been slightly biased or not really representing the reality. A percentage is always impressive, but one should also provide the number of units sold or corresponding revenue in the defined segment to provide a better perspective. Indeed, one should not forget that most of today's growth in computer business if driven by
