Promising to allow the differently rich consumer a chance to experience "the latest and most advanced digital imaging technology" (of 2008), Samsung has today announced two new entry-level cameras. While the headline features -- 12.2 megapixel sensor and 5x optical zoom -- are identical, the PL70 (SL720 here in the US) comes with a 3-inch LCD screen, 28mm wide-angle lens and an optical image stabilizer, whereas the PL55 (SL502 for us Yanks) makes do with 2.7-inches, 35mm and digital image stabilization. The senior model also records video at 720p ( 640 x 480 for the PL55)