Memorex recently had a study carried out on its behalf, which found that roughly 70 percent of women feel "underserved" by electronics companies. Women, who buy about 40 percent of electronics, think (according to this study) that most products are made and marketed for men. Memorex ingested that data, and decided to offer up some new options for the ladies and they came up with a neon pink, purse-shaped iPod dock. The miniMove Boombox would be just another crummy looking piece of gadget noise, had it not come swaddled in such a spate of condescending mumbo jumbo. Kasia van Hall (a woman!) of Memorex told the Times of London that
