When TV on iPhone was released by some carriers, we were explaining that the OS was not really ready for such usage while the hardware was able to do it. It appears that iPhone OS 3.0 will improve the user experience as well as make easier to implement for carriers.The company Envivio, already dealing with the TV on iPhone offer for some carriers (at least Orange and SFR), already started communicate about the forthcoming improvement. They announced the release of iLiveTV, an integrated solution developed in partnership with Apple, ensuring TV programs offer from encoding to distribution. The main improvement will come come from the new ability offered by the OS to make the H.264 encoding quality floating depending on the bandwidth available. So current and future iPhone owners should get ready to see TV on iPhone offers to flourish in the coming weeks.
