It's a truth that many open-minded observers have known for awhile now: Apple rules the roost in the portable media player market, and everyone else is just trying to keep up. Sorry, but it's true. So true, in fact, that SanDisk's own CEO has finally come forward to admit it, recently stating in a Fortune interview that "you can't out-iPod the iPod." And believe us, such a statement probably wasn't easy for Mr. Eli Harari to make. Remember, this is the same fellow that spent boatloads of dough on an "iDon't" anti-iPod campaign back in 2006.
