Following leaks this past month, Sony has announced three new digital SLR cameras; the DSLR-A380, DSLR-A330, and DSLR-A230. The announcement also includes four new lenses, a single flash and various accessories. The A330 and the A380 are the successors to the A300 and A350, respectively. Each camera is meant to help first-time digital SLR buyers advance their point-and-shoot camera skills.