There's an interesting debate that I've had recently. Should product designers aim for the enthusiast or "edge" cases when designing products, or should they instead target mainstream users from day one? It's an interesting discussion, but I believe that those that say "aim for the edge" and the enthusiast aren't correct, at least in the long run.Now if you're reading this, chances are you're a bit of an edge case -- or at the very least a gadget enthusiast. That's cool, I'm one as well. In fact, over the last few years I've coined three rules that I've come to refer to as Gartenberg's Three Laws of Consumer Electronics. For those of you not familiar with them, they are:
There's a world wide market of 50,000 for any device sold to enthusiasts and early adopters.
