In these difficult times people are looking to buy what's cheap, a state of mind that Vizio's latest press release isn't ashamed to apply to its own products, lauding the company's status as the current most popular brand of LCD television in these United States. It owned a 21.6 percent chunk of the US LCD TV market in the first quarter, up from 13.8 in the quarter before and beat out Samsung to be king of the liquid crystal hill -- largely thanks to prices that were, on average, between $150 and $400 lower than the competition