Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
Microsoft is making many well-received improvements in Windows 7, but may be in for a black eye on its Starter Edition because of growing misconceptions that it has optimized and recommended the limited Starter Edition for netbooks. For instance, the ad copy for the Apple commercial jabbing Starter Edition almost writes itself. "Hello, I'm a Mac." "And I'm a PC." PC is trying to juggle. "Hey, PC. What's with the juggling act?"
