We really like the Live Chat helpdesk idea in general and are glad to see Apple jumping on the bandwagon here. When done correctly and scaled reasonably, it allows a much better experience than talking on the phone. It is also a lot easier to cut and paste from a chat than from a phone conversation.
Hopefully, you won't need it but it is there when you do
Apple's site says:
We're pleased to announce that English language Live Chat support is now available 24 hours a day, seven days a week. If you encounter an issue while using MobileMe and would like to address it immediately, simply go to MobileMe support. Click on the topics at the bottom left of t