According to recent projections, the cheapest standalone Blu-ray player should cross the psychological barrier of 100 USD during 2010. This could be linked to the production of devices manufactured in China, while current models are coming from Korean and Japanese companies. however, we should not experience a price war, as there will be 2 distinct types of player. Entry-level models will feature the minimal hardware specification to offer BD playback, while historical and longtime BD player manufacturers will continue to offer mid-range and high-end models associated with additional features, such as the compatibility with BD profile 2.0 via an embedded internet connection giving access to additional bonus offered by some BD movies. If the price of BD movies finally drops than it could well be a second start for this technology originally designed to replace the DVD format which currently remains the leading media for video.