17.04.2009 01:21 Uhr, Quelle: Engadget
Report finds single women enthusiastic about technology, single men enthusiastic about single women
A new report, entitled "The Single Female Tech Buyer: Cast Aside Myths And Embrace This Target Segment" may read like the latest Tom Clancy techno-thriller (okay, not really) but its message is crystal clear: "cast aside myths," it says, "and embrace this target segment." In its study of one thousand single men and one thousand single women residing in the United States and Canada, Forrester Research uncovered a slew of facts you can use to sell single women stuff that they probably don't need. Behold: When asked about their next computer, forty-seven percent of women said they were planning on buying a laptop, while forty-seven percent of men said they'd be buying a desktop -- clearly, laptop makers should be concentrating hot-to-trot models lik
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