While we've kinda fallen off of the NIN bandwagon since Pretty Hate Machine was popular (truth be told), we have to admire Trent Reznor as a pioneer of the digital music revolution. He's been at the forefront of selling his music online and DRM free for mixing/enjoyment since Napster was the preferred method of downloading tracks.
His latest project is a new app that pledges to bring the NIN.com social networking experience to iPod touch and iPhone. Here he is explaining the thought behind it (thanks Jonny) with a special guest appearance: