If this is an application mostly dedicated to French iPhone owners, it might interest many iPhone owners and maybe gives idea to other carrier. Orange, the original exclusive French carrier of the Apple iPhone in France launched today its TV application dedicated to the iPhone: "TV d'Orange" available for free from the AppStore.
If the application is free, its use will of course not be free. If you own an iPhone subscription plan, "TV d'Orange" will give you access to the following functions:
Access to TV programs (not included in any subscription plan, so it is a pay-per-view system)
After validating the option, it will cost you 0.50 €