05.04.2009 20:06 Uhr, Quelle: 9to5Mac

People don't want crap. No matter how bad the economy is

From today's Newsweek: the ugly attacks from Mac fanboys are exactly what Microsoft was hoping to provoke, says David Webster, general manager for brand marketing at Microsoft [The genius behind the pointless/expensive Seinfeld ads and the Mojave project that tanked]. He says the idea was to turn Apple's "I'm a Mac" campaign to Microsoft's advantage. "We associate real people with being PCs, [but then Apple] ends up looking pretty mean-spirited, the way they go after customers," he says. "It's clear that's who they are insulting." At the same time he can't resist taking a crack at the preciousness of some Mac users. "Not everyone wants a machine that's been washed with unicorn tears," he says. We're not sure any of the attacks were on the customers, they were more pointed towards the quality of the machines and Microsoft's tact of removing any mention of its product, Windows Vista, fr

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