30.03.2009 06:05 Uhr, Quelle: Hardmac.com

Heavy Arm Wrestling between FNAC and Apple in France

Since last Friday with the revision of agreement terms between Apple and FNAC (first French electronic consumers giant and non-APR French Mac reseller), FNAC's margin on Mac have been modified by Apple making the usual 5% discount offered by FNAC to its members on Mac hardware is not possible anymore. To avoid seeing its FNAC Club members fouled and to keep fighting with Apple, FNAC decided to offer the Microsoft Mac Office Home and Student Editions for free for any purchase of a Mac. this might be the first step in a battle opening between Apple, with its strategy to launch its first physical Apple Store in France, and its long time resellers network partners. It looks like  Cupertino does not intend to preserve such partnership that has been very useful during the dark periods and contributed to the return of Apple worldwide. This offer is worth 139 € while Apple offer only 30 € back for the simultaneous purchase of a Mac and Mac Office. It is quite a amazing to

Weiterlesen bei Hardmac.com

Digg del.icio.us Facebook email MySpace Technorati Twitter

JustMac.info © Thomas Lohner - Impressum - Datenschutz