LaCie has introduced several new storage products designed by 5.5 Designers, including the iamaKey, itsaKey and PassKey. The iamaKey and itsaKey are both key-shaped USB flash drives, featuring metal construction and capacities up to 8GB. The gold-plated connectors are claimed to be water- and scratch-resistant, with transfer rates of up to 30MB per second via USB 2.0.