In an effort to maintain relevancy during a time when online TV viewing is on the rise, a number of big name cable companies are looking to throw in online companion packages to sweeten the pay-TV equation. The Wall Street Journal is reporting that top cable providers (namely Comcast and TWC) and TV networks are looking to assemble a large swath of online programming -- some of which has been previously unavailable -- and deliver it only to subscribers. As it stands, loads of shows are available right now for free via Hulu and