Ross Rubin contributes Switched On, a column about consumer technology.
In October of 2006, I wrote a Switched On column entitled "Rebooting Retail in Redmond" in which I noted how much Microsoft's consumer business had changed since the days of the original microsoftSF store in Sony's Metreon. This was a world before Windows XP, before Zune, before rich touch interfaces on Windows Mobile devices, before Media Center, and before the original Xbox. I concluded that column by noting:
