If digital distribution is going to be held off for another year, Blu-ray players are going to need to achieve some serious market penetration at a rather difficult time. VIZIO's $200 VBR100 should help when it releases in a few months, but could be quickly undercut by a predicted flood of $150 drives said to be inbound from a number of other industry players, including Lite-On. These "white-box" drives will probably be short on features, but so too were the cheap DVD players that killed off the VCR
