Jef Raskin bucked the trend in naming the Macintosh projectIn naming his Macintosh project, Jef Raskin bucked the trend of using female code names. He thought the practice was sexist, and it was. The Annie project, for which Markkula originally tried to recruit Raskin, was a thinly veiled reference to Little Annie Fanny, the well-endowed cartoon character (created by Harvey Kurtzman and Willy Elder) that regularly appeared in Playboy back then.