Source : EngadgetInternet became the largest market for many companies, and gives the opportunity to make your products known by most potential users. While offering many advantages, it is also a double sided- knife, as unhappy customers can openly criticize your product or post negative evaluation about one of your product.
If manufacturers or distributors contribute to such evaluation and/or ranking, most of them do not do it openly, and use virtual users or customers to positively review their own products positively. This was not a secret, making most of such ranking biased and useless for new or potential customers. However, Belkin got caught openly recruiting "virtual" customers to promote its products on its website:
Of course with internet such mistake quickly went through all news network a
