12.01.2009 07:35 Uhr, Quelle: Hardmac.com

MacWorld Expo 09: post-mortem

So, the 2009 edition of MacWorld Expo San Francisco is over. What's left of it, apart from a lingering pain in my feet? In spite of a keynote that many have qualified as "dull", the Expo itself didn't seem that different from the previous 2 years, in terms of visitors (although we'll have to wait for the "official" numbers) and atmosphere. You can say that there was a lack of a certain excitment in the air, like you have after every keynote given by Steve Jobs and his famous "one more thing". Regarding the content, it's interesting to note that, after the recent years of iPod/iPhone mania, the situation is normalising itself: MWSF09 was resolutely oriented towards the Mac, on the Apple booth as well as on the 3rd party booths. Indeed, if last year's edition was still stuffed with iThings, including luxury cars "made for iPod" complete with short-skirted bimbos, this year the iPod accessories are still there but not dominant anymore. Welcome (back) to Macintosh.

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