Each week Ross Rubin contributes Switched On, a column about consumer technology.
In 2008, a year in which some of the most-used American political buzzwords were "change" and "maverick", many technology companies bucked conventional wisdom. With rising penetration across a broad range of mainstream consumer technology categories, it has become more difficult than ever to compete in the device space if you're not bringing something different to the party. The year did not start out auspiciously for those going against the grain, as CES 2008 brought news of Warner Brothers'
