(sorry about the title)
The mystery of the missing iTunes Movies has been solved by Greg Sandoval at C|Net. "Release Windows"
"Release windows" is the term used to describe periods of time a certain type of media is allowed to show a movie. Typically, a feature film is first released in theaters, then on DVD, followed by pay-per-view channels and finally on broadcast TV.
Normally, release windows don't affect retailers or video-rental services after they've begun selling or renting films.
