Each week Ross Rubin contributes Switched On, a column about consumer technology.
January 2009 will mark the first anniversary of Apple's switch in positioning Apple TV from something that transferred computer-based content to a PC to a video vending machine that allowed direct ordering over broadband. In doing so and cutting a few dollars off the price, the company became the leader in a small category of products exclusively focused on displaying networked content. However, it's been far from alone there. The installed bases of the PlayStation 3 and Xbox 360, which offer similar functionality, far exc
