When SED development hit the brakes a few years ago, OLED technology quickly stepped in to fill the emptiness felt by our fickle hearts' desire for the blackest of blacks. Up until now, prototype OLED panels have been limited to a max size of about 40-inches. But these won't be available for consumers until 2010 or so. For now, we're "stuck with" Sony's little 11-inch XEL-1 if anyone actually wants to purchase an OLED TV for their living room