25.11.2008 13:50 Uhr, Quelle: Hardmac.com

Western Digital: thoughts on SSD Market

In a recent interview, Richard Rutledge, Western Digital's SVP for marketing, unveiled the WD’s position regarding SSD: Western Digital enters markets that exist, announces products when they are available, and runs a tight model with opportunities greater than resources such that we take a controlled, methodical, sequential, incremental approach to product portfolio expansion. I case competitors did not really understand it yet, WD does not speak about products which might, or not. Appear in a short, mid-term or long-term future, it only talks about products which will be effectively released. WD considers there are 2 markets for SSD. On one side, entry-level for cheap SSDs to be used in handheld devices: low performance level, small capacity. This market does not really attract WD. The second market deal with SSD featuring high-performance levels, a

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