Pure Digital today launched its response to a recent wave of ultra-simple HD camcorders from newer rivals with the launch of the Flip Mino HD. The camera matches the 720p widescreen, fixed zoom capture of most of its opponents but opts for a built-in 4GB of flash memory rather than the SD cards of others. This gives it an hour of storage for HD out of the box in the Mino HD's native MPEG-4 forma