06.11.2008 13:20 Uhr, Quelle: Macworld UK

Will Apple's stance on ballot measure come back to haunt it?

Potential Apple boycott possible Liz Loden, who heads cause-marketing firm iRainmakers, says that companies typically donate to multiple candidates or special interests. It’s a way of ensuring the corporation keeps its business options open. “They want to promote conversation and dialogue on both sides,” she said.

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