09.10.2008 10:05 Uhr, Quelle: Hardmac.com

Google Wants to Turn YouTube into a Cash Machine

Google, the leader of online advertising technologies, is facing some issues to make the recently acquired website YouTube a financially balanced investment. Indeed, the online video sharing website is draining server and technology resources, while collecting legal actions launched by video copyright owners. In order to boost revenues generated by this online video platform, Google has decided to add specific links to legal online stores (such as iTunes Store or Amazon) where visitors will have the opportunity to purchase the music, video, series or movie they are watching on YouTube. Similar, dedicated links are already used by the online free music platform deezer.com. In addition, such specific links should also help Google to cool down conflicts with Majors, as video contains more or less legally uploaded to YouTube would then be turn promoting ads or trailer for official products available just one-click away. [translation by

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