Like all computer and consumer electronics firms, Apple may be hurt as consumer spending slowsdown in reaction to an ailing global economy, the latest research suggests.
The latest ChangeWave consumer survey confirms a decline in US consumer spending - and suggests Apple may take a hit on its Mac sales as a result. Among respondents who bought a computer over the past 90 days, 23% say they bought an Apple laptop and 17% a desktop – down 1-pt and 2-pts respectively from the August ChangeWave survey.
But while the latest Mac results are down slightly, they’re still quite close to the highs reached in both previous July and August surveys.
When considering the July, August and September surveys in combination, the results say that Apple should
