22.08.2008 10:05 Uhr, Quelle: Hardmac.com

Anti-Apple Ads to feature Jerry Seinfeld and ... Bill Gates

Source : TGdailyAs a proof that Apple's current success is starting to strongly impact Microsoft, the company will launch a 300 million USD advertising campaign designed to repair the damaged public image of its last OS version, Vista. As part of it, there will be anti-Apple ads, aiming to demonstrate Vista's openness and user-friendly design, while criticizing Apple's integrated business model approach, arguing it does not free users, and lock their creativity By the way, having Jerry Seinfeld is this ads cost 10 million USD to Microsoft will it be worth it? Starting from September 4th, we will see what is already known as one of the largest marketing campaigns in Microsoft's history. Will it really have an impact on Vista sale figures? A recent report indicated that about 40% of the consumers purchasing a PC were uninstalling Vista and migrating to XP. Of course, Microsoft can claim it has sold bundled Vista licenses

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