BlackBerry Media Sync enables iTunes for BlackBerry For years Apple's iPod and iTunes Store have been the world's most popular digital media player and online music retailer combination, but if Research In Motion (RIM), maker of the BlackBerry smartphone and Apple's number-one iPhone competitor, has its way, that may soon begin to change. On Wednesday, RIM quietly released a new piece of software that enables iTunes users to sync their DRM-free music files with their BlackBerry media players.