Microsoft CEO Steve Ballmer gave his grimmest promise yet that he intends going to battle with Apple in a statement to company staff last night.
Ballmer confirmed a grim plan to beat Apple at its own game, saying: "In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience."
He has a plan, saying, "Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises."
It doesn't stop there. Microsoft plans to start its photocopiers in the mobil
