Despite economic challenges and investor jitters at Apple's proposed lower-than-anticipated profit margins, current weakness in the stock is a buying opportunity, said American Technology Research analyst, Shaw Wu.
"We continue to see Apple as the best play on digital media in the home and a large beneficiary of the shift to mobile computing," Wu wrote.
Wu also thinks the recession's bite will be felt first among value-conscious consumers, rather than the slightly higher income customers who form Apple's base. "In two of its three big franchises, Mac and iPhone, penetration is very low and starting in the higher-income demographics. The disturbance in the macroeconomic environment is within lower-income demographics and financial institutions with exposure and impact to overall liquidity.
"This could certainly sp