First things first, hire some Branding Consultants to come up with a new name. Golden Shellback has too many negative conotations. As for the product, wow! If this works as good as the video shows, it should be slapped on every electronic device this side of Wanchai Computer center.
Prediction: It will get turned down by the FDA because it causes some sort of human ailment and we'll never be able to use our iPhones underwaterdrat