18.07.2008 12:20 Uhr, Quelle: Hardmac.com

Thoughts on the iPhone Business Model

This news is intended to be a small analysis of the new iPhone business model, and especially its relevance with the functions and opportunities opened by the recent release of Firmware 2.0. This is the result of discussions inside and outside Hardmac Editor Team, as well as with developers. With the first version of the iPhone, Apple intended to first test the market, and get as much money back as possible from exclusive partnerships signed with 4 carriers AT&T, O2, Orange and T-Mobile. If one could agree that as a new comer Apple wanted to be careful (financially but also for its image), and offered the iPhone with bundled advanced wireless services supported by renowned carriers, with the new version supporting 3G such strategy should be revised. One can also imagine that Apple thought it could change the 12 years-old existing system and establish a new one more profitable for mobile designer/manufacturers; it failed. Yes, Apple changed the iPhone business model with the release

Weiterlesen bei Hardmac.com