Filed under: Portable VideoThe New York Times is reporting that Amazon is scrapping its Unbox service in favor of a new online TV and movie store called Amazon Video on Demand. Unlike iTunes and Unbox, Amazon's new digital store-front will stream any of 40,000 movies and television programs to customers. According to Bill Carr, Amazon's VP for digital media, "Our goal is to create an immersive experience where people can't help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button." In this regard, the first 2 minutes of every video will begin to play when customers visit the video's product page. Movies can be purchased and downloaded to your hard drive