02.07.2008 17:06 Uhr, Quelle: 9to5Mac

Product (RED) plans music service to combat AIDS

Bono plans to launch an AIDS-fighting music subscription service under the Product (RED) imprint in the autumn. The deal is - users pay $5 per month to receive three key digital items - music from a leading artist (U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Death Cab for Cutie have all signed-up to take part in this initiative), a track from an up and coming act and a surprise piece of content, which could be a song, video, short story or anything else. Subscribers will also receive detailed stories of (RED) cash being spent in Africa. Don MacKinnon, President of (RED) Content explains: “The world’s best brands created (RED) products that have generated over $110 million. What we are doing now is applying the (RED) model to music. Every week you will receive great music f

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