01.07.2008 21:20 Uhr, Quelle: iPodlounge

News: iTunes Store’s ‘Complete My Album’ feature boosting sales

The iTunes Store’s “Complete My Album” feature, which allows users who purchase individual or pre-release tracks to get the rest of the album at a prorated price, is helping to convert these individual track purchases into full album sales. According to the New York Times, Apple has seen conversion rates of around 10 percent since the feature was launched in March of 2007, but lately that number has jumped thanks to artists and labels…

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