Apple's iPhone is already snapping at the heels of Research In Motion and trouncing Palm, but spare a thought for another victim of the invasion - former partner, Motorola.
Apple worked with Motorola to deliver the first iTunes-capable mobile phone, the somewhat lacklustre ROKR. While this never truly competed with Motorola's RAZR phone, it was an attempt.
Motorola's handset sales are suffering now in the PiP (Post-iPhone) world. A survey by Rubicon Consulting reveals 14 per cent made the switch from Windows Mobile; 13 per cent from Blackberry, 7 per cent ran from Palm - but almost a quarter, 24 per cent, of those surveyed were previously owners of a Motorola Razr.
A survey conducted by JD Power and Associates found the average price paid for a handset in the US has increased