Apple has begun airing a new iPod + iTunes TV ad. The new spot features the English rock band Coldplay playing the song “Viva La Vida” off the upcoming album of the same name. Expanding on Apple’s traditional silhouette-style, the new ad features the band lit with a slight silhouette effect in front of a dark background with brightly-colored effects. The ad is now available for viewing at apple.com/itunes.
