NBC has begun offering iPhone and iPod touch users in the US the chance to stream full episodes of the broadcaster’s shows, despite not making these available through iTunes.
Like the BBC’s iPlayer service in the UK, shows aren’t being made available for streaming to audiences outside the US, who will see a message warning them the streams aren’t available from their location.
NBC’s shows - including The Office - are streamed in QuickTime format and are made available ad-free.
iPhone or iPod touch owners wanting a slice of NBC’s goodness simply need to visit the NBC.com website, click on the video tab, and they’ll get the chance to select between available shows, many of which offer full episode streams for viewing.