Apple kept it close to its chest during its financial results conference last week, but it seems the company has yet another singular success on its hands with the MacBook Air, which the company’s Form 10Q SEC filing today says was the primary driver of increased Mac net and unit sales in the quarter.
In black and white, the note (on page 26 of the report) reads: “The increases in Mac net sales and unit sales were driven primarily by sales of the new MacBook Air, introduced in January 2008, and higher sales of the iMac and other Mac portable systems.”
The report notes Mac unit growth of 51 per cent and 48 per cent in the second quarter of Q2 and first six months of 2008 respectively, observing the rate of growth strongly exceeds the industry average.
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