23.04.2008 11:05 Uhr, Quelle: Hardmac.com

Apple to start selling the iPhone?

The disappointing iPhone sales in Europe appear to have undermined the economic model that Apple has sought to impose. It was based on two points, 1) no subsidy from the operator on the purchase of phone, Apple has always refused to sell its products, and 2) Apple gets a percentage of subscriptions, the operators have found it difficult to digest. Since then, this model was undermined, first by T-Mobile in Germany, which has subsidized the phone, then by O2 which did the same thing. If Orange denies wanting to do the same thing, it seems they are preparing something and renegotiating the percentage of the subscription returned to Apple in order to decrease the price. There is a rumour in Italy where that the phone will be sold much the same as other phones: with a subsidy and much less strict rules about sim unlocking. Is this the end of the iPhone as we know it? Certainly not, it is most likely a second wind to take its place in the wider mobile market and escape its current niche m

Weiterlesen bei Hardmac.com